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  • greenwashing
    Zero Greenwashing

    A guided approach built around 6 principles preventing misleading environmental claims in communication channels.

  • carbonzero
    Zero Carbon

    Based on the stream of impact, the journey towards zero carbon is structured in 3 sections: In-house impact, Campaign production efforts & Channel planning efforts.

Our goal

Be part of our industry-wide 
drive to cut carbon emissions 
and greenwashing of our sector.

Ultimately helping us promote 
a better and more sustainable consumer behaviour.

What's our goal
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Climate Crisis

The climate crisis is the most decisive crisis of our time, and it is happening even more quickly than we feared. Billions of tons of CO2 are released into the atmosphere every year with no sign of slowing down. This is a race we are losing, but it is a race we can win. Knowing there are solutions for more than 70% of today’s emissions, financial and time constraints are not the only factors holding us back. This will require fundamental transformations in all aspects of society, the way we work, think and act towards our survival. 

The subtle art of communication plays a defining role in the way we deal with the climate crisis. We have the power to accelerate the transition by making our part of the work, being: Drive our carbon emissions down to a minimum level and prevent greenwashing at all costs.

CommToZero coalition is born from the idea that together we can help the Belgian communication industry work towards zero carbon and zero greenwashing. These two topics are the fundamental parts we must work on as an industry to help our society move towards a low carbon economy.